🏢 Understand the Business
Know what your business exists to achieve, understand its customers, resources, people and operations, and connect everything to the Dream, Capacity and Execution of the organization.
Explore Business →Why Understand the Business?
Understanding the business means seeing how its purpose, customers, products, people, resources, finances, suppliers, stock and daily activities connect. When these parts are understood together, the organization can see what it has, what it needs, what it must develop and what it must do next.
Begin With Four Questions
Start with four questions that help you see the business as a connected system rather than as separate activities.
Know the Business
A business becomes easier to understand when its major areas are visible and connected.
See How the Business Connects
The business operates through connected people, departments, resources and activities.
The Business Through Dream • Capacity • Execution
Understanding the business becomes clearer when you connect what you want to achieve with what you have and what you do.
Dream
The Dream gives the business direction. It helps people understand what the organization exists to accomplish.
Capacity
Capacity is about what the business has, what people can do, what resources are available and what still needs to be developed.
Execution
Execution is where the business turns understanding into action. Planning, purchasing, selling, serving, recording and reviewing all contribute to execution.
What Understanding the Business Helps You See
When the parts of the business are connected, you can see the relationship between purpose, people, resources, customers and action.
Keep Asking Three Questions
These questions keep business understanding connected to action.
Understand Your Business. Know Your Capacity. Execute With Purpose.
See the connection between your Dream, people, customers, resources, suppliers, stock, finances and daily execution.
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